The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.
At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...
When riders board, their personalized spacecraft becomes part of an immersive interstellar journey featuring synchronized lighting, projections, and a LEGO solar system. The new area also includes a ...